Topshelf Tab

Topshelf One drink.
Worldwide breasts.

Order the drink.
Help fight breast cancer. Fuck cancer.

The whole idea

Make the drink mean more.

Topshelf Tab connects bars, drinkers and local breast cancer charities through one beautifully simple act.

How it works

  1. Find a participating bar in your city.
  2. Order the Topshelf drink.
  3. Your contribution supports a breast cancer charity connected to that local campaign.

Exact donation mechanics are being finalized and may vary by participating venue.

Hand drawn Topshelf Tab illustration with two cocktail glasses

Why TopShelf Tab

But I chose joy.

When industry professional Kristine Gutierrez was diagnosed with breast cancer this summer at the age of 35, she never thought she'd feel lucky. But that's exactly how she feels: lucky to be Norwegian, taking treatment in Oslo within a functional and empathetic healthcare system. Lucky because the global bar community has shown her so much support and love.

Now she wants to use her situation to raise awareness and spread the love: she's asking the hospitality industry to support and cheer on the many who are facing this tough battle on their own, with less resources and higher needs.

So the ask is simple: put one drink — can be a shot, a pour, a classic! — on the Topshelf Tab and donate a single dollar per drink sold in a day, week, or the whole month of October to a breast cancer charity chosen below.

This is a movement that relies on you: while Kristine is in Oslo, shuffling between chemo appointments, her ability to push and create change is based on bars and what they can and want to do. She's just asking.

Where the money can go

Worldwide support.

Browse breast cancer organizations by country. Donation links go directly to the organizations where available.

USA

Another Round Another Rally

We’re working with Another Round Another Rally to raise money for those in the industry who need financial help after being diagnosed with breast cancer. The money will be donated to the Chris Patino Fund (please write “Topshelf Tab” in the comments section) and directed to industry applicants with breast cancer.

Greece

Alma Zois

Provides breast cancer patients and loved ones with counseling, peer support, hotlines, legal guidance and, for eligible patients, genetic testing.

France

Vivre Comme Avant

Volunteer-led support for breast cancer patients, including one-to-one meetings, accompaniment to appointments and practical guidance during treatment.

CDMX, Mexico

FUCAM

With a well-equipped facility in CDMX, FUCAM provides breast cancer screening and treatment with a focus on vulnerable communities, plus mobile mammography campaigns that reach rural areas.

Netherlands

Mammarosa

Helps immigrant women with breast cancer find support, information and peer communities in their native language.

Singapore

Breast Cancer Foundation

Provides screening access, patient support, wig loans, support groups, fitness and art programs, and emotional support services.

Spain

Asociación Española Contra el Cáncer

A national cancer organization offering medical guidance, therapy, psychological and social support, accommodation resources and a 24-hour hotline.

England

Breast Cancer Now

Combines patient support with breast cancer research funding, including nurse hotlines, support groups and peer matching.

Hong Kong

Hong Kong Breast Cancer Foundation

Supports education, research, counseling, screening and treatment support through dedicated breast health and research centers.

China

Global Chinese Breast Cancer Organizations Alliance

Offers counseling, support groups, treatment accompaniment, a patient hotline and free medical consultation for people in need.

Scotland

House of Hope

A cancer support organization serving people affected by breast cancer with a facility in Edinburgh.

Brazil

Américas Amigas

Expands access to breast cancer screening by supporting mammography equipment, training health professionals and providing free screening to vulnerable communities.

Guadalajara, Mexico

Cruz Rosa

Supports women with cancer from low-income backgrounds with shelter, nursing and oncology support, meals, counseling and transportation.

Germany

Krebs Allianz

Germany’s charity is Krebs Allianz, which provides cancer services and medical treatment programs for developing nations. The non-profit has donated Paclitaxel to countries such as El Salvador and Honduras to help breast cancer patients. They have an array of projects worldwide, including mental health services for breast cancer patients in Palestine.

Scandinavia

Medical Aid for Palestine

This charity provides essential medical treatment to Palestinians, including breast cancer screening and treatment.

Norway

Bryst Kreftforening

Builds community and hosts social and physical activities for breast cancer patients and their loved ones.

Sweden

Bröstcancerförbundet

Breast cancer patients and their caregivers can access support, advice, community, and important information regarding care through this association.

Find a bar

Your next round can count.

Participating bars will be searchable by country and city, with the featured drink called out at each location.

Bar list coming in hot.

We’re collecting participating venues now. Own or run a bar? Put your place on the map.

Bars + restaurants

Put a drink on the tab.

Pick a cocktail. Pick your campaign window. Help turn one round into real support for breast cancer patients and organizations.

Topshelf TabOne drink. Worldwide breasts.Fuck cancer.
Why TopShelf Tab

Fuck Cancer

October is breast cancer awareness month, an occasion that up until now, I’ve been able to appreciate and intermittently celebrate from afar as a cancer free carrying card member. October for all my life was cozy autumn coffee, golden crunchy leaves…incredibly sad Scandi pop music.

Then last July, I was diagnosed with stage II breast cancer at 35 years of age, on the cusp of turning 36.

Now, I’m plenty aware of breast cancer. Before, I almost tried to be ignorant about breast cancer. If I could refuse breast cancer’s existence in my brain, then perhaps it wouldn’t encroach my body. Unsurprisingly, ignorance only made me less prepared for what would befall me. Not only was I kinda dumb about cancer but, it still got me!

Now I’d find myself incredibly pitiful to live with both cancer and regret. Neither are functional: both are dead-end roads that carve deeper into yourself the more you fucking live with them. So I’ve got chemo to kill both bad and good cells, and I have a choice to make about my mental and emotional fitness. We all know these things about cancer to be true: it is an invasive, painful, uncomfortable, and scary thing that further violates and afflicts its marks with even more suffering and surprise side effects in order to cross into remission. Imagining that pain pre-cancer was a movie in my head that I could stop and store away from focus. Having cancer, the actual having and surreal possession of it, is like having heavier bones and poisonous blood. Strength can feel weak. I have often felt incredibly alive - with a song, a symphonic busy night at the bar, laughter and wine around a table. But to feel your mortality, to understand how final and uncompromising it can be, to know that the edge of all my unsung hope and untouched love…everything unfinished - can simply drop into an unceremoniously dark, infinite hole of absolute nothing, is terrifying. I face this fear with the banality of a daily routine. I grieve the comfort and safety that came with good health; I sit at the ruins of my former self, sometimes devastated and often at loss.

But I chose joy, almost every day. I chose joy, because the alternative is quite frankly, pain and loss. I chose joy to suffocate fear and doubt. And for October, I chose and persist to share joy.

I have much to celebrate in my junior journey through cancer: I am in good medical hands, in an efficient and empathetic system. I am not - shocker - in the US. I am in Norway, my birthplace. Thankfully, this cancer is transient, a lousy tourist in my body, and I will once again be cancer free.

I celebrate because I have you: my friends and family who are rooting for me across different time zones and zip codes. I have many who think of me - you tell me you think of me frequently, in what would otherwise be objectively creepy (yet still sensible because come on) but in this context of cancer, is kind, validating, heart-warming, and absolutely motivating on days I hate that I have this fight.

So this October, fuck your PSLs and cozy knitwear; fuck gourds and squash and weird shaped vegetable balls with high fiber content; most importantly, FUCK CANCER. The month’s theme is breast cancer and the costume is a giant, freaky middle finger against it. October is now a fightin’ month, four and change weeks of a spirited campaign against cancer that I must personally win. And in between my dizzy chemo appointments, I invite and enlist everyone to banish breast cancer from our future.

It’s a wasted wish to try to undue this cancer I have; so if there’s a wish I can be granted in October by the pink ribbon fairygods, it’s to alleviate and hopefully uplift friends and strangers who face this stupid cancer as a footnote or an entire book in their life. Because I am actually, SO lucky.

And this lucky girl is not going to sit on a wish, but ask you, my friends, to share the love you’ve shown me with others whose names we may not know, but whose pain I know is real, destructive, and relentless. I’m asking you to not worry about me, to not feel an ounce of my pain, but to share a giant gallon of my joy with others in your country and afar. I love this industry because it’s my home. Like any, it’s riddled with flaws, held together by sticky, shaky hands - but I have found redemption, friendship, and joy with you and a drink at the end of a shift. I’m asking you to make that drink mean just a little bit more.

In an effort to save worldwide breasts and in honor of my own boobs, that topshelf rack I love and am fighting for, I’m asking you to donate a dollar/euro of a single drink to a local breast cancer charity I’ve picked. For a day, week, or the whole month of October, add a drink to the Topshelf Tab so that others may prevent this disease, receive a bit more support, and get life-saving services. It’s a small step to expire this disease. One drink. Worldwide Breasts. Chose joy.

There’s plenty to be sad about, but you all have made me so happy. Thank you for your love and support. I’m going to be just fine. With you, I’ve always been better.

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